Case Study: ASICS provides some great information about underpronation and supination
ASICS is a footwear brand that provides clear, reliable online guidance for underpronators and supinators. By actively addressing the needs of these customers, ASICS helps them find the right information to select appropriate footwear with confidence.
Making informed decisions can lead to better outcomes—such as improved comfort and injury prevention.
Access accurate and reliable online information to help make good decisions about footwear.
Examples: How ASICS empowers underpronators and supinators
1 Educational Resources
ASICS provides easy-to-understand explanations about underpronation—what it is, how it affects movement, and how the right footwear can help.
Check out their Pronation Guide: What Pronation Is & Why It Matters for more details.
2 Technology & Innovation
As ASICS has developed ‘neutral’ shoes as part of their range (suitable for underpronators and supinators) their guidance also provides examples of these.
3 Product-Specific Guidance
The ASICS website and marketing materials clearly indicate which models are best suited for underpronators. This helps customers make the right shoe choice when shopping, reducing confusion and guesswork and enabling informed purchasing decisions
Helpful resources - explore more
OutwardStride resource - there is more information on the features of ‘neutral’ shoes to support your journey.
Final thoughts and summary - key takeaways
Many other footwear brands have accessible and reliable information on underpronation or supination which are:
Easily accessible – with clear product descriptions & online resources
Evidence-based – shoe recommendations are supported by footwear design
Consumer-friendly – customers are helped to make informed purchasing decisions
Brands such as Nike, New Balance, Hoka, Saucony, and Brooks have a history of offering reliable products, information, and tools to support underpronators (supinators).
Finding companies that prioritize education alongside product development empowers us to make foot-health-friendly choices.
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Disclaimer - a note of caution
This blog provides general information for educational purposes only. It is not a substitute for professional advice. Always consult with a qualified professional regarding your specific situation.