Whether you underpronate (supinate), overpronate, or have a neutral stride, finding the right shoes can be confusing.
ASICS makes this process easier by offering clear pronation guidance and filtering tools that match your gait type to the appropriate shoe. This helps both walkers and runners make confident, informed choices.
Why ASICS stands out for under, over, and neutral pronators
It can be hard to find shoes which suit your pronation type - figuring out:
what’s going on with your stride and pronation type
the purpose of the shoes for (for example running, walking on a range of surfaces)
which are the best shoes for the situation.
Good information can lead to better outcomes!!!
Types of information ASICS empowers underpronators, overpronators and neutral pronators with
Online ASICS information can easily be accessed before and during any shoe evaluation exercise.
1 Helpful ASICS tools and guides
ASICS provides user-friendly resources to help build understanding. For example their their Pronation Guide: What Pronation Is & Why It Matters explains what pronation is, how it affects movement, and how the right footwear can help.
The ASICS website and marketing materials clearly indicate which models are best suited for different pronation types. This helps customers match their needs to an appropriate solution.
2 Technology and innovation
By sharing the technical information shoe information with customers, it helps with features to persue - such as cushioned soles, soft or firm medial sections, flexible footbed, wide toe box.
3 Instore guidance and advice
A visit to a physical store stocking ASICS shoes (whether an outlet, small boutique shop or flagship store) can be an opportunity to learn more about your pronation. For example with:
Knowledgeable staff
Tools such as gait analysis treadmills
Display information by each shoe.
Final thoughts and summary
ASICS provides a clear and helpful experience when it comes to choosing shoes based on your gait. Their pronation guide, product descriptions, and search filters make it easier to identify, test and purchase shoes that suit underpronation, neutral stride, or overpronation.
ASICS is an example of a company which supports customers to match shoes to their stride. So look out for other companies that prioritize education alongside product development, and empower us to make good shoe choices.
Keep exploring
Start with diagnosis
Learn about the basics of pronation including a self-assessment table to help you identify factors contributing to your pronation type.
Read ASICS pronation guide
Pronation Guide: What is Pronation and Why Does it Matter?(ASICS) , explains the different pronation types with diagrams and tips.
Explore footwear features
Explores the features in shoes for the different pronation types.
Explore lifestyle scenarios
Apply your footwear knowledge to walking, work, school, sport, indoor comfort and everyday shoes.