ASICS provide great information to help underpronators (supinators), overpronators and neutral pronators make good footwear choices
Whether you underpronate (supinate), overpronate, or have a neutral stride, finding the right shoes can be confusing. ASICS makes this process easier by offering clear pronation guidance and filtering tools that match your gait type to the appropriate shoe. This helps both walkers and runners make confident, informed choices—to be able to select shoes that truly support their stride!
Why ASICS stands out for under, over, and neutral pronators
It can be challenging to find the best shoes to wear which suit your pronation type. It requires you to be able to ‘join the dots’ between:
what’s going on with your stride and pronation type
any specific activity you need new shoes for (for example running, walking on a range of surfaces)
selecting the best shoes for the situation.
Good information can lead to better outcomes
By actively addressing the needs of customers and their stride, ASICS information can help customers:
make informed decisions about their stride and pronation type (often supported by gait analysis technology in many ASICS retail shops)
select footwear appropriate to their pronation type
make a good overall shoe purchase, such as improved comfort and injury prevention.
Types of information ASICS empowers under, over and neutral pronators with
1 Technology and innovation
ASICS invests in research and developing a range of footwear for all pronation types. By sharing the technical information with customers, it helps customers become familiar with the materials, shapes and technical details of products.
2 Helpful ASICS tools and guides
ASICS provides user-friendly resources to help build understanding. For example their their Pronation Guide: What Pronation Is & Why It Matters explains what pronation is, how it affects movement, and how the right footwear can help.
The ASICS website and marketing materials clearly indicate which models are best suited for different pronation types. This helps customers make the right shoe choice when shopping, reducing confusion and guesswork and enabling informed purchasing decisions
3 Instore guidance and advice
A visit to a physical store stocking ASICS shoes (whether an outlet, small boutique shop or flagship store) can often be an opportunity to learn more about your pronation type and ASICS shoes. For example you may encounter:
Knowledgeable staff
Tools such as gait analysis treadmills
Display information by each shoe.
Final thoughts and summary
ASICS provides one of the clearest and most helpful experiences when it comes to choosing shoes based on your gait. Their pronation guide, product descriptions, and search filters make it easier for walkers and runners to identify shoes that suit underpronation, neutral stride, or overpronation.
ASICS is an example of a company which supports customers to match shoes to their stride.
So look out for other companies that prioritize education alongside product development, and empower us to make good shoe choices.
Related resources
These links help you explore your pronation type, assess your gait, and understand what to look for in a suitable shoe:
Footwear - Explores the features in shoes for the different pronation types.
Diagnosis – Learn about the basics of pronation including a self-assessment table to help you identify factors contributing to your pronation type.
ASICS Pronation Guide: What is Pronation and Why Does it Matter? (ASICS) , explaining the different pronation types with diagrams and tips.
Get in touch
We’d love to hear from you! If you have questions, suggestions, or just want to share your experience, please get in touch via our contact page. Your input helps shape what we write next!
Disclaimer
This blog provides general information for educational purposes only. It is not a substitute for professional advice. Always consult with a qualified professional regarding your specific situation.